Lab notes: sharp stories that sell

If you've ever sat through a sales enablement meeting that was 90% slide decks and 10% actual enablement, you're not alone. There's a...

Most B2B case studies are boring, filled with long paragraphs, vague results and a headline that reads like a file name. Which is a shame...

Let's get this out of the way: most B2B content isn't helping anyone close a deal. Sure, it looks good, polished, and is written in the...