top of page
Lab notes: sharp stories that sell
Search
The only 5 sales enablement assets you actually need
Most sales teams don't need more content, they need the right content. They are already drowning in content they never use. Pitch decks...
Jun 54 min read
How to write a good case study (that people will actually read)
Most B2B case studies are boring, filled with long paragraphs, vague results and a headline that reads like a file name. Which is a shame...
May 284 min read
Content that converts: why yours isn’t and what you can do about it
You're publishing content, checking all the boxes and expecting results, but it’s just not doing its job. You’re putting out blogs,...
May 234 min read
Sales Enablement Content That Closes Deals: Strategies & Examples for 2025
Let's get this out of the way: most B2B content isn't helping anyone close a deal. Sure, it looks good, polished, and is written in the...
May 225 min read
bottom of page